Reach your whole list without paying by the contact.
Your subscribers, on your own domain, sent properly.
$399 for your first year — everything included.
Handed over working, not handed over to configure
- A newsletter system at your own address, sending within 48 hours, and the administrator login is yours.
- A subscriber list with no ceiling on how many people are on it.
- 25,000 emails a month included, which covers a 6,000-person list sent to weekly.
- Your sending authenticated properly — SPF, DKIM and DMARC set up and verified before handover.
- Sign-up forms for your website, with double opt-in so the list stays clean from day one.
- A template in your colours, so a campaign takes ten minutes rather than an afternoon.
- Opens, clicks and bounces reported on your own server, not shared with an analytics vendor.
- Unsubscribes and bounces handled automatically, because a list nobody prunes stops arriving.
What you pay, and what it covers
Two figures. No line items, no setup charge broken out, and nothing you find out about after the invoice.
Your first year
$399
Once, before anything is built.
- The whole thing built, configured and tested before you see it.
- Your domain registered in your name and pointed at it.
- Cloudflare, the certificate and the monitoring, all in place on day one.
- Twelve months of me keeping it running.
- Your login, within 48 hours of payment clearing.
Every year after that
$299
Once a year, and only if you want another year.
- Your domain renewed, still in your name.
- Another twelve months of updates, patches, backups and monitoring.
- The same support, answered by the same person.
- Nothing rebuilt and nothing set up again — which is why it costs less.
This is an annual payment. One invoice, once a year. Nothing is billed monthly, nothing auto-charges, and no card is kept on file. I invoice you 30 days before renewal and you decide what to do — which is also why the reminder arrives while cancelling still costs nothing.
All figures in USD.
What the plan actually carries
| Storage | 5 GB |
| Bandwidth | 50 GB / month |
| Users | Up to 3 users |
| Capacity | Up to 25,000 emails a month |
| Backups | Every night, kept 30 days |
| SSL certificate | Installed, renewed and watched. No browser warnings on your address. |
| Cloudflare | In front of your domain, filtering traffic and serving pages from the nearest city |
| Support | Email, answered within 24 hours on business days |
| Runs on | Listmonk |
Need more? Extra capacity is available at any time — just ask. Nothing is rebuilt and there is no second setup fee.
Email on your own domain
The domain is already yours and already in the price. Mailboxes on it are the one thing that is not, and they are the cheapest upgrade in how your business reads to somebody who has never met you.
Business email
$49
A year, on top of your plan. Up to 5 mailboxes.
- you@yourcompany.com instead of a generic address. It is the first thing a client notices and the last thing they forget.
- Works in Outlook, Apple Mail, Gmail and on your phone. Nothing new to learn and nothing to install.
- SPF, DKIM and DMARC set up properly, so what you send actually lands in an inbox.
- Shared addresses as well — info@, sales@, support@ — pointing wherever you want them to.
- On the same invoice as everything else, renewing with your plan. Never a second bill from anyone.
Or not
—
Keep the address you already use.
- Your newsletter system works exactly the same either way.
- Nothing about the plan changes and nothing is disabled.
- You can add it later, at the same price, on your next invoice.
Say yes on the order form, or ask me about it first. Adding it a year from now costs exactly the same as adding it today.
What this does not cover
Stated plainly, so nobody finds out after paying.
- Writing your campaigns. I build the system; the words are yours, or quoted separately.
- Designing a bespoke email template to a brand guide.
- Buying or supplying you a subscriber list. I will not do it, and you should not want it — a bought list is how a domain gets blocklisted in a week.
- Paid add-ons, or a third-party sending service you decide to bring yourself.
- Importing an existing list. Every build starts empty — if you want your subscribers brought over, ask and I quote it.
Things I will do, quoted separately
- Bringing your old data over — Your new app arrives blank, and for most people that is the right way to start. If it is not — you have years of invoices, a real customer list, a library of course material — send me a sample and roughly how much there is, and I will quote moving it. It is usually less than people expect.
- Writing the words — Page copy, product descriptions, course material. I will tell you for nothing whether what you have is strong enough. Writing it from scratch is a separate job with a separate quote.
- Building something that is not there — A feature your business needs and the app does not have. Describe what should happen and I will tell you honestly whether it is an afternoon or a fortnight before either of us commits.
- More room — Storage, bandwidth, users or any other cap on your plan. Ask and I quote the difference. Nothing is rebuilt and there is never a second setup fee.
How your newsletter system gets built
Answer nine questions about your list, what you send and your domain.
I confirm the domain, check how your sending will be relayed, and invoice.
You pay. I register the domain, deploy it, authenticate your sending and send a test campaign to myself to prove it lands.
Within 48 hours you have your login, a working sign-up form and a template in your colours.
Before you order
Why not just use Mailchimp?
For a small list, do. It is a good product and it costs you nothing until you grow. The switch pays off at the point where you are being billed for every contact whether you email them or not, or where you want the list on a server you control rather than an account somebody else can close. If neither of those is true yet, you are not the customer for this.
Will my emails actually reach the inbox?
Half of that is mine and half is yours. The technical half is what I set up: SPF, DKIM and DMARC configured and verified before handover, a properly warmed sending domain, and bounces handled so your reputation does not rot. The other half is what you send, how often, and to people who asked for it. No system fixes that half, and anyone promising you inbox placement is selling something.
Does it send the email itself?
No, and this is the one moving part I cannot hide. It composes and schedules; delivery goes through a sending relay. Either you already have one and I connect it, or I set one up with you during handover. Your allowance covers 25,000 messages a month either way, and I tell you what the relay costs before you order rather than after.
What if I go over 25,000 a month?
You hear from me before anything stops. Nothing is cut off mid-campaign and there is no overage charge that appears on an invoice unannounced. I quote the larger allowance and you decide whether the extra reach is worth it.
Can I take my list somewhere else?
Any time, and it is a plain CSV that every other newsletter tool imports. Ask and you have it within five business days, at no cost, whether you are leaving or just want a copy in your own hands.
Ready when you are
Eight quick questions, about two minutes. No account, no payment on this site — you get an invoice and you decide.
Rather talk it through first? Book a 20-minute call ↗
The deal, in four lines
- Your data is yours Ask for a complete export whenever you want it and you have it within 5 business days, at no cost.
- Leaving is simple Give 30 days notice before your renewal date and nothing further is charged. No exit fee, no penalty.
- The domain is in your name You are the legal registrant from the day it is bought. Ask for a transfer and it goes wherever you want it.
- Live within 48 hours Measured from your payment clearing, as long as your intake answers are complete. If anything holds it up, you hear it from me first.