Ecommerce Analytics

Read more about the article One Customer, Four Systems: Unifying Shopify, Stripe, CRM and Support Data

One Customer, Four Systems: Unifying Shopify, Stripe, CRM and Support Data

Three CRM records, one person, and nothing in the logs to explain it. A practical walkthrough of what actually breaks when you unify Shopify, Stripe, CRM and support data: guest-checkout identity, duplicate and out-of-order webhooks, revenue that never ties to payouts, deletion requests that miss half your copies, and reverse ETL write loops. Organized by failure family, with schema and handler patterns you can apply directly.

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Read more about the article Streaming Shopify Events into AWS Without Losing Orders

Streaming Shopify Events into AWS Without Losing Orders

Wiring Shopify webhooks into Amazon EventBridge takes an afternoon. Keeping every order is the hard part. A walk through the five failure families that actually bite when streaming Shopify events into AWS: the partner source that silently drops everything, duplicate and out-of-order deliveries, rule patterns that match nothing, targets that fail without a dead-letter queue, and the 64 KB metering rule that quietly inflates the bill.

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