One Customer, Four Systems: Unifying Shopify, Stripe, CRM and Support Data
Three CRM records, one person, and nothing in the logs to explain it. A practical walkthrough of what actually breaks when you unify Shopify, Stripe, CRM and support data: guest-checkout identity, duplicate and out-of-order webhooks, revenue that never ties to payouts, deletion requests that miss half your copies, and reverse ETL write loops. Organized by failure family, with schema and handler patterns you can apply directly.
