Marketing Automation | John Nessime

Your CRM Is Not a Database: Where GoHighLevel Should Stop

Post category:Data Engineering Enterprise Integration SaaS Engineering

A CRM never pushes back when you add one more field, which is exactly why the schema drifts until someone asks a question that needs a join. Four boundaries for deciding what belongs in GoHighLevel, what Custom Objects actually change, and the CRM-in-front, system-of-record-behind pattern I default to.

Six Signs GoHighLevel Needs a Developer, Not Another Workflow

Post category:Enterprise Integration SaaS Engineering Workflow Automation

Adding another workflow is usually the cheap answer, until it isn't. Six signals that a GoHighLevel account has outgrown the builder, the honest case for staying in it, and the three levels of code to try before committing to a marketplace app.